years the financial sector has evolved substantially and with it, also the form
of communication that the institutions were adopting. Traditionally the
communication of such institutions is conducted through brochures or posters
that banks, financial institutions and insurance still use today, and will
probably continue to use. However, in the digital era, the interactive kiosk is
an immersive tool to the user's service and provides greater motivation to
products "purchase", derived to its multimedia component.
the services that these institutions provide are and will continue to be
provided by people because the human and personal elements are crucial in this
sector. However, it is increasingly common to see an interactive kiosk at a
financial institution, not only by modernity that gives the space but, above
all, because there are tasks where the multimedia kiosk can easily replace the
human presence. As with the ATM, which many years ago was a "foreign
element" we are sure that such institutions look to digital solutions as
working tools increasingly effective, useful and necessary.
Management, Communication and Interactivity solutions for the
service area, constitute an immersive and rich solution for customer
experiences, by collecting and storing data on investment habits and customer
spending through Big Data Analytics tools, to be produced and created
information and personalized experiences that best meet each specific profile.