Digital Signage, which includes digital
storefronts and Corporate TV, is a modern concept of communication that
disseminates, in real time, information, news, products and relevant and
specific services of the institution.
With this service, the service areas
benefit from a dedicated channel and an own media to manage all your
information and culture, sending key tailored messages to customers and
employees adapted to your strategy as a brand.
In a combination of promotional information
and national, regional and local actuality, Corporate TV enables you to
communicate with your customer, products and services offer in real-time.
Unlike traditional media, such as posters,
brochures or static panels, digital signage can be flexible, interactive and
customized, allowing to distribute dynamic content aggregating video, text and
audio in real time, to a targeted audience.
The programming type used in a corporate
channel may include promotional content if it is a channel for external
communication with customers, or educational content, when it is intended to be
an internal communication channel with employees.